31th march 2025
Indie Music Rights Acquires House Music With Love Catalog, Expanding Its Portfolio with Electronic & House Music
IIndie Music Rights (IMR) is excited to announce the acquisition of House Music With Love (HMWL), a Swedish record label and platform dedicated to high-quality electronic music. This acquisition strengthens IMR’s presence in the electronic music space, adding a diverse catalog of house, techno, and indie electronic releases to its growing portfolio.
Founded in 2008, HMWL began as a passionate blog dedicated to electronic music, quickly gaining recognition as a go-to source for underground house and techno. With a flood of 30+ daily promos and demos from emerging artists eager to be featured, the platform naturally evolved into a record label, providing a home for cutting-edge electronic music. Expanding beyond releases, HMWL also launched a podcast series, further connecting with house music lovers and fans worldwide.
Over the years, HMWL has grown into a respected tastemaker, championing melodic, deep, and progressive house, as well as afro house, organic house, minimal, and techno. The label’s catalog features artists like Josefine Hellström Hansson, Dan Bay, Idd Aziz, El Mundo & Zazou, Swim, Simina Grigoriu, Dole & Kom, Arina Mur, Jordan Arts and Sonaba. Known for its forward-thinking approach, HMWL has continuously shaped the electronic music landscape, earning recognition in DJ sets, playlists, and sync opportunities worldwide. With over 400k+ dedicated followers on Spotify playlists and 220k followers on the label's SoundCloud channel, HMWL's influence extends well beyond the studio. Additionally, the label hosts its own events in major cities like Amsterdam, Berlin, Copenhagen, Malmö, and Lisbon, solidifying its global presence.
"This acquisition reflects our commitment to amplifying independent music with lasting cultural value, HMWL has cultivated a distinct presence in electronic music, and we look forward to bringing their catalog to new audiences while ensuring sustainable growth for rights holders."
- Christian Victor Bernau, Chief Investment Officer at Indie Music Rights.
By acquiring the rights to this great catalog, Indie Music Rights continues its strategy of empowering rights owners while preserving cultural heritage through effective distribution and creative revitalization. HMWL’s music will now be positioned for broader recognition across international markets, and the catalog will be worked with in a professional manner ensuring better market insight and better positioning for music placement in TV, film, and commercials.
Expanding Sampling & Sync Opportunities
With this acquisition, IMR has also secured access to stems from the HMWL catalog, enabling new opportunities for sampling, remixing, and synchronization. By making individual track elements available, IMR can offer a broader range of licensing options, appealing to producers, filmmakers, game developers, and brands looking for customized music solutions. This approach not only increases the potential for sync placements but also ensures that the catalog remains active in creative industries beyond traditional streaming.
Strengthening IMR Catalog’s Genre Diversity
While IMR has traditionally focused on a wide array of independent music catalogs including folk, pop, rock, and jazz, electronic music represents an exciting new direction. The addition of house and techno broadens IMR's genre diversity, allowing the company to cater to a wider audience and explore new market opportunities.
A Commitment to Innovation & Global Reach
By integrating HMWL’s catalog into its portfolio, IMR continues its mission of carry on independent music catalogs and positioning them for new opportunities in the digital age. This acquisition not only strengthens IMR’s foothold in electronic music markets across Europe and beyond but also underscores its dedication to supporting independent labels, artists, and rights holders.
As IMR activates this catalog across multiple platforms, fans and industry professionals can expect to see expanded licensing opportunities, fresh remix projects, and innovative collaborations that bring HMWL’s music to new audiences.
Contact us
For Artist & Rights inquiries:
Pål Sigvaldsen
Partner & Chief Commercial Officer
Email: paal@indiemusicrights.com
For Investor Inquiries:
Christian Victor Bernau
Partner & Chief Investment Officer
Email: christian@indiemusicrights.com
