We are thrilled to announce one of our most exciting activation projects to date — our new collaboration with NRK P1+!
"På treff med Arve Sigvaldsen" is planned to premiere around Arve Sigvaldsen's 80th birthday on August 25, celebrating the visionary founder and producer behind the legendary Talent Musikk. This collaboration represents a significant milestone in our ongoing efforts to activate and promote our extensive catalog of master recording rights while celebrating Norwegian musical heritage.

Strategic Partnership with NRK P1+

This brand-new podcast series is hosted by NRK legend Viggo E. Valle, renowned for his work on beloved programs such as Påskelabyrinten and Nattønsket. The show promises to take listeners deep into the legacy of Talent Musikk, exploring everything from intimate studio sessions during the golden era of Norwegian pop and country music to the groundbreaking releases that defined a generation.

NRK P1+'s demographic perfectly aligns with our mission. The channel's primary audience consists of listeners who experienced the golden era of Norwegian music during the 70s and 80s—the very period when Talent Musikk was creating Norwegian pop Icons. This natural synergy ensures that our carefully curated musical selections will resonate deeply with listeners who have personal connections to these timeless recordings.

Celebrating Arve Sigvaldsen's Musical Legacy

The podcast will showcase iconic releases from the Talent Musikk catalog, including classics like Treff, Fru Johnsen, and Frem fra glemselen. These recordings represent some of the most important contributions to Norwegian popular music, and through this series, we're bringing their stories to life for both longtime fans and new listeners discovering these treasures for the first time.

The timing of the premiere—planned around Arve Sigvaldsen's 80th birthday—adds special significance to this project. It serves as both a celebration of his remarkable contributions to Norwegian music and a testament to the enduring value of the Talent Musikk catalog.

Exclusive Interviews and Behind-the-Scenes Stories

The series will feature special guest interviews with notable figures from the Norwegian music scene, including Inger Lise Rypdal and other surprise guests to be revealed. These intimate conversations will provide listeners with rare insights into the creative processes, recording sessions, and cultural impact of the music that shaped Norwegian popular culture.

Activating Our Rights Portfolio

This podcast initiative represents more than just entertainment—it's a strategic activation of our intellectual property rights. By featuring music from our owned catalog throughout the program, we're not only promoting these classic recordings to a new generation of listeners but also demonstrating the enduring value of our music rights portfolio.

The partnership exemplifies how traditional media and modern content formats can work together to revitalize classic music catalogs, ensuring that these important cultural artifacts continue to find new audiences and maintain their relevance in today's media landscape.

Looking Forward

"På treff med Arve Sigvaldsen" on NRK P1 represents the beginning of our broader strategy to maximize the value of our music rights through innovative content partnerships. We look forward to bringing listeners closer to the golden age of Norwegian music while building sustainable revenue streams from our valuable catalog.

This collaboration with NRK P1 marks an important chapter in our company's evolution, demonstrating our commitment to both preserving Norwegian musical heritage and creating new opportunities for audience engagement in the digital age.